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Setiady Ibrahim Anwar

Frontend Developer & UI/UX Designer creating modern, user-friendly web experiences.

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Tangerang, Indonesia

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HomePortfolioSkillify E-Course App - UI Mobile App

February 2024

Skillify E-Course App - UI Mobile App

Conceptual e-course mobile UI that won 2nd place in Smart IT Competition.

FigmaAdobe XDIllustratorFigjamMiro
Skillify E-Course App - UI Mobile App
Skillify E-Course App - UI Mobile App screenshot 1

Project Overview

Skillify is a comprehensive mobile education platform concept that secured 2nd Place in the Smart IT Competition. This project re-imagines online course consumption by merging gamification mechanics with social learning features to combat the industry-wide issue of low completion rates. I designed the application to focus on 'Micro-Learning'—breaking down complex subjects into bite-sized, interactive cards that fit into a busy student's daily commute or break time.\n\nThe UX strategy relies on habit-forming design patterns derived from behavioral psychology. I utilized visual streaks, leaderboard systems, and peer-to-peer challenges to transform solitary studying into a community experience. The interface was crafted using Figma and Adobe Illustrator, featuring a vibrant, energetic visual identity that differentiates it from sterile academic platforms. Key features include a 'Daily Mix' of lessons, an interactive 'Duel Mode' for quizzes, and a 'Skill Tree' visualization that gives learners a clear roadmap of their growth.

Role

UI/UX Designer & Interaction Architect

Timeline

February 2024

Tools

Figma, Adobe XD, Illustrator, Figjam

Links

-

Key Responsibilities

    Impact & Results

    • Won 2nd Place in Smart IT Competition
    • ~85% score for 'User Engagement' criteria
    • Featured in 'Best Student Design' roundup
    • Concept validated by 50+ student testers

    Challenges

    The Challenge

    The main challenge was balancing the fun, gamified elements with serious educational content. The design needed to be engaging enough to retain users, but credible enough to be taken seriously as a learning tool.

    Problem illustration

    Problem

    Online courses suffer from massive attrition rates because the experience is often lonely and passive. Students feel isolated and lack the immediate feedback loops provided by traditional classrooms.

    Passive consumption

    Video-only lectures lead to boredom and low information retention.

    Isolation

    Learning without a community makes it hard to stay motivated when things get tough.

    Lack of immediate feedback

    Waiting until the end of a module to get quiz results reduces learning velocity.

    Content fatigue

    Long-form content is intimidating and difficult to fit into a fragmented schedule.

    Solution

    Skillify turns learning into an active, social game. I designed a card-based UI that forces interaction every 30-60 seconds and connects learners with peers who are studying the same topic.

    Interactive cards

    Lessons are presented as swipable cards with embedded quizzes, not long videos.

    Social leaderboards

    Weekly leagues and friend challenges create healthy competition and accountability.

    Instant mastery checks

    Micro-quizzes after every concept ensure understanding before moving forward.

    Vibrant visual identity

    A colorful, energetic design system that signals 'growth' and 'energy' rather than dry academics.

    Solution illustration

    Process

    The Journey

    Behavioral Research

    Behavioral Research

    Studied the 'Hook Model' (Trigger, Action, Reward, Investment) to understand how to build habit-forming learning products.

    Gamification Mapping

    Gamification Mapping

    Designed the economy of points, badges, and streaks, ensuring they rewarded effort and consistency, not just natural talent.

    Design UI Prototyping

    Design UI Prototyping

    Iterated on the 'Lesson Card' component to ensure it could handle text, images, code snippets, and quizzes within a small mobile viewport.

    Outcomes

    2nd PlaceCompetition Win

    Recognized for excellence in interaction design and gamification strategy.

    85%Engagement Score

    Judges rated the gamification loops highly for their potential to retain users.

    50+Student Testers

    Early validation showed that students preferred the card-based format over video lectures.

    100%Social Features

    Validated the demand for peer-to-peer learning features in mobile ed-tech.

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